Last week was a big week for politics, resulting in a hung parliament. Exciting or uncertain times? Who knows? It was interesting to see the different campaigns delivered by Labour and Conservatives and what struck me was the relationship between presentation and politics. The labour leader, Jeremy Corbyn visited many people, waving cheering on route, while Theresa May, the Conservative leader took a different, less visible, approach. Words I would hear associated with Jeremy Corbyn’s presentation were ‘human’, ‘honest’ ‘real’. He often displayed vulnerability, famously forgetting some key figures when questioned on the radio. However, he did better than expected in the general election. I think it’s important to be aware of the power of vulnerabuty through presentation. It’s this ‘human’ approach, to presentation, that often wins hearts and influences.
top of page
bottom of page